Grown, not flipped

We haven't sold a plant yet.

Three plants are rooting on a shelf. When one of them is strong enough that we'd stake our name on it surviving a shipping box, it goes up for sale — and not a week sooner.

Until then, everything that happens here gets written down.

Read the grow journal See what's growing

Propagated, not imported
Every plant we sell will have been rooted here. No import lots, no plants that arrived last week.
One plant, one listing
Each listing is a specific individual, photographed as it is — flaws included.
The whole history, public
By the time a plant is for sale, you can read the whole record of how it got there.

Latest from the journal · July 20, 2026

Week 1 — Two Monsteras in Jars

Rooting a green Monstera and a variegated one side by side, and what the difference between them is already showing.

Read this entry

Why start this way

Most rare plant sellers have never grown the plant they're selling.

They buy an import lot, hold it two weeks, and pass it on before the stress shows — which is why so many expensive plants decline a month after they arrive. Starting from cuttings is slower and it means an empty shop for a while. It's also the only way to know what we're actually selling you.

Inside the grow room

Be there when the first one is ready

We're not selling yet. When the first plant is stable enough to ship, the waitlist sees it before anyone else — with the full grow history, not a marketing photo.

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